The Dutch city has outlawed advertising that promotes lifestyles linked to high carbon emissions, which is a driver of climate change. It’s a first for a world capital.
Am in the Dutch land. Can confirm.
Do you have a local source for this news?
There was a fair bit of coverage a few weeks back when the ban passed, but it didn’t go into effect until today.
Fortunately my name is Onno and I speak Dutch from time to time 😁
Interestingly, in reading that Dutch article it appears this has been in the works since 2020 when Amsterdam banned fossil fuel advertising. It was copied in several other cities, and the ban that came about today was an enhancement of the previous decision, banning among other things, meat products, flights and cruises, and fossil fuel vehicles.
I think that it’s a very interesting approach to encouraging societal change. Australia banned cigarette, alcohol and gambling ads to drive change in a similar way.
Unfortunately much of that content is now pushed online instead, so I’d hazard that Amsterdam will need to encourage this across the entire country and then via broadcast media and online before it becomes ubiquitous.
Yeah, regulation of online advertising and paid influencers is something that needs to happen as well.
Good. People really underestimate how dangerous advertising is and what a low hanging fruit it is.
