The economic blackout on Feb. 28 was an important first step. But future boycotts will require these ingredients to be effective.

Boycotts traditionally require a lot of coordination to make them work. They require:

  • a target (who is supposed to change behavior)
  • a demand (so the target knows what they have to do to get the boycott to stop)
  • boycotters (a lot of people who used to be customers refusing to be customers anymore)
  • leadership/negotiation committee (people who can show the target they’re hurting their bottomline and negotiate over demands)
  • a way to communicate with the boycotters (a structure and massive social reach!).