Man. Every time I read an unsolicited comment like this, I get moved a bit more to the “optics matter” camp.

If someone is interested, they will ask. And if they ask, you get to camly explain your thoughts and feelings.

That’s how I managed to get everyone to think of the “haha, my food eats your food” guy in my social circle as the weird “berates people for their personal choices” guy, rather than me. He brought it up in the most childish, naive way, and I got to be the adult in the room.

And that stuck. A bunch of my friends lost their fear of meat alternatives, because of me wordlessly picking the meat alternative from the fridge in the grocery store, while picking things out for the BBQ. People do notice these things. And some will copy you, if you seem cool enough to copy.

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*except what you initially set out to do and actually need to do.