

The reason why they engage in this level of data collection is to be able to market it. The purpose of marketing it is to squeeze more money out of you, either from individualized pricing, or by convincing you to buy things you don’t need.
The average person is absolutely losing out, with everything they do. It’s a zero sum game; when they are harvesting your data they are harvesting you. Their financial gain is your financial loss, and the planet’s material loss as well.
I think this is a much better argument than “we can all put our small efforts together to make these large entities a little less menacing”.
my roommates watching me put espresso in the houseplants