I don’t think he’s as dumb as he seems in some videos. His persona and mannerisms are very much a pan-Scandinavian thing. To me it’s a throwback to the early 00’s, when we filled our brains with plenty of Jackass, Blink 182 and Eric Cartman.

You halfway answered your own question there. Just like in games and movies, they are lazily leaning on nostalgia in the hopes that it will magically generate some money.

I think he’s smarter than he lets on. Being a doofus for the whole world to see is for some reason highly profitable.

Very good point. Many personal journeys of discovery and liberation make for an exodus.

Not personally a fan of Pewds, but this is a good thing. Dude’s still got 110M subscribers, he can reach an enormous viewer base. Not only that, but he’s got a magical ability to reach younger people in a way that grumpy old farts like me can’t (I’m five years older than him, which makes me a fossil). If Linux has had one problem through all its years on the good, green Earth, it’s marketing. Pewds might be just what it needs for this to finally be the Year of the Linux Desktop.