The question is very reasonable - and the answer far from obvious as evident from the wrong one being uprooted in this thread. To be clear: I don’t know the answer either, only that you’re right about the curve going the wrong way.

What’s more worrying is the CEO of a global logistics company asking it - and on a public forum rather than of his employees.

It’s akin to a school director standing in the schoolyard during recess and asking why his teachers aren’t in the classroom teaching at that moment.

Middelfart? :-D

Give it time, eventually every project looks like the right.