Ford CEO Jim Farley is warning that Europe could undermine its own carmakers if it keeps setting ambitious EV rules and then backing away from them when buyers do not follow
That stop-start approach, he says, leaves automakers designing products and plants for targets that may not stick, all while dealing with tariffs, content rules and rising costs.
The same Jim Farley that just signed a deal with Renault to use their EV platform.
Legacy car makers thought EVs would be a way to sell huge overpriced high margin vehicles festooned with cheap gadgets and then they get angry when the public won’t buy them. Toyota’s CEO lost his job avoiding the EV craze and it saved the company.