Ford CEO Jim Farley is warning that Europe could undermine its own carmakers if it keeps setting ambitious EV rules and then backing away from them when buyers do not follow
That stop-start approach, he says, leaves automakers designing products and plants for targets that may not stick, all while dealing with tariffs, content rules and rising costs.
He wants to sell heavy overpriced trucks based on 1950s technology because that is Ford’s bread and butter and idiots now pay >$60K for one.