Where have you been for the last 20 years? The money is in “luxury” pickups and SUVs. Maybe I should say expensive pickups. The big 3 don’t care about inexpensive vehicles. People don’t even want cars anymore, they want SUVs, CUVs, and pickups of course.
The Ford brand is supposed to be for inexpensive vehicles. A luxury pickup or vehicle should not be a main focus.
Management at Ford is full of rich idiots completely disconnected from the public.
Where have you been for the last 20 years? The money is in “luxury” pickups and SUVs. Maybe I should say expensive pickups. The big 3 don’t care about inexpensive vehicles. People don’t even want cars anymore, they want SUVs, CUVs, and pickups of course.
That’s right.
Why sell 100,000 vehicles at with $500 profit when they can sell 10,000 vehicles with $10,000 profit. Genius.
The people want what they’re told to want.
You can argue about the effectiveness of ads, but at the end of it no one is buying cars. Honda Fit went under.
The Model 3 is the 2nd best selling EV in the US.
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Ford survived on overpriced trucks the public loves to buy.
Nobody buys cars in the US anymore. The only car Ford still sells is the Mustang.
Boomer weapon of mass destruction.
They buy station wagons but they prefer to call them SUVs or crossovers because wagon sounds old timey.
I see tons of Japanese and Korean cars on the road. Nobody wants to buy “American” cars because their reputation is in the dump.
Millions of new vehicles in the US are cars. They just are not Ford cars because they don’t sell any and when they did they didn’t support it.