• StillPaisleyCat@startrek.website
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    2 days ago

    It looks like a 1970s toy. . . Which makes sense given who their target market is.

    I would take it as another sign that the franchise has aged out were it not for the fact that it’s always had awful merchandising and licensing.

      • StillPaisleyCat@startrek.website
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        2 days ago

        That was a very time limited counter example, and were largely unavailable outside the US.

        And it may be a really important factor in explaining the loyalty of millennial guys in the US to the franchise vs other demographics and countries.

        • usernamefactory@lemmy.ca
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          2 days ago

          Fair, I have no knowledge of what availability was like outside of the US/Canada. Totally agreed the franchise would likely be stronger if they had kept the game up. I remember some effort being made during the early Kelvin films, but that seemed to drop off pretty quick.

          • StillPaisleyCat@startrek.website
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            2 days ago

            Even in Canada, I don’t recall that they had wide distribution. They were also marked up quite a bit from the US price (well beyond the exchange rate). I saw them mainly in specialty stores, not Toys R US and department stores.

            • usernamefactory@lemmy.ca
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              2 days ago

              Interesting, I definitely remember getting a number of them from my local Toys R Us in the '90s. But that was Toronto (or rather Scarborough, since this was pre-amalgamation!) so maybe it varied by location.

              • StillPaisleyCat@startrek.website
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                2 days ago

                That makes sense!

                Definitely there was local control over availability. I recall shopping for gifts and seeing walls of SW toys but no Trek in Ottawa.