Five years ago, Google’s climate action ambitions were the gold standard for Big Tech. Then, with power demand spikes from AI data centres, in July it scrubbed its sustainability website of its 2030 net zero pledge.
It looks like they’re not changing their emissions/sustainability goals for the data centers, which honestly is better than every other player right now.
The political climate makes greenwashing problematic, which is some real irony.
I shit on Google for lots of reasons, but barring a fundamental change in the market, at least they’re building renewable energy and taking the local water table into account in decision-making.
Pichai is a McKinsey husk and most of their leadership are yes men. Somehow they’re still better than Microsoft, Meta, Oracle, and obviously better than Xitter (with their trailers of methane burning generators).
https://datacenters.google/operating-sustainably/
It looks like they’re not changing their emissions/sustainability goals for the data centers, which honestly is better than every other player right now.
The political climate makes greenwashing problematic, which is some real irony.
I shit on Google for lots of reasons, but barring a fundamental change in the market, at least they’re building renewable energy and taking the local water table into account in decision-making.
Pichai is a McKinsey husk and most of their leadership are yes men. Somehow they’re still better than Microsoft, Meta, Oracle, and obviously better than Xitter (with their trailers of methane burning generators).
Being better than Meta is not exactly a high bar to clear.😄
Anyway, it’s nice to see that Google is taking at least one thing seriously.